When talking about interactive story telling, you can't really forget to talk about Apples new iBooks Author. I was lucky enough to try it out last year before general release. It allows you to make books for iBooks app on iPad and iPhone. Its a very simple program, that can be used to make very simple text or story books that have the built in code for swiping to the next page. Saying that though, you can use it to make it infinetly more interactive by adding your own menu using link work arounds and such.
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