Complete 360! New advert design..

OK so i've been sketching a lot this weekend trying to come up with a different animation style to the one that I have been working with lately. I needed something that fitted with the design of the product, rather than the other way round. So I think i've decided on a more minimal clean look to the advert. Below are the sketches that I was working with. I have also drawn up a story board, and done an opening animatic to get a feel for the new direction. Those two will go up as soon as I can get to a scanner..!

Research.

I've been looking into future toaster design for this project, and i've stumbled across this fun article from the Huffington Post showcasing different toaster designs that are in the realms of the possible. A lot of them are going for the sleek, steel look, as well as integrating a conveyor belt system in one way or another. A few of them also have a lid system. It starts by saying toasters are usually made with shoddy plastic, and not a lot has gone into the design, and they have been looking the same for a very long time. I'm not designing a toaster, but it is a bread contraption, so its going to have to stick to the realms of that, as well as bread dimensions.

http://www.huffingtonpost.com/2012/10/18/futuristic-toasters_n_1974758.html#slide=1652686

More Detailed Design.

Here is a mock up I did in Illustrator of the iCrust. I went for the pod look because of the way design technology is going. It will probably be the size of an iPad mini, with the thickness of a large-ish book. I'll do some ACTUAL measurements, but again, this is just a mock up, but one ill likely use..!

More sketches, more futuristic design.

I've had a bit of a brain fart, and I'm going to go towards the more compact, futuristic design. This is design futures after all. Here is the sketch that sparked the idea, and ill do up a more detailed drawing in Illustrator.

I'm still going to use Lasers, because what's more futurist than lasers?!

Sketch of product design.

I think im edging towards the idea of lasers... They seem to jump out at me as being the most futurist looking one of my ideas. Here a sketch of how I imagine all this. It tucks away right into your kitchen counter for ease of use!

The future is now!

OK! For the future of design, I figured I was going to need a sort of back story for my fabricated future.

Product Sketches

I've decided to go with this. A machine that turns cruddy end pieces from a loaf of bread, into regular slices. A bit of a niche market. I've done some sketches of possible product design!