Complete 360! New advert design..

OK so i've been sketching a lot this weekend trying to come up with a different animation style to the one that I have been working with lately. I needed something that fitted with the design of the product, rather than the other way round. So I think i've decided on a more minimal clean look to the advert. Below are the sketches that I was working with. I have also drawn up a story board, and done an opening animatic to get a feel for the new direction. Those two will go up as soon as I can get to a scanner..!